Communication for the launching of a niche video game

EreaDrone

Stage Marketing Isère dès que possible de 5 à 6 mois


EreaDrone is an FPV drone racing game in a niche market of around half a million people worldwide.

Communication for the launching of a niche video game

The intern will be in charge of the online visibility and attractiveness of the video game for a niche of around half a million people worldwide.

Main stages of the internship:

  • Study and knowledge of the niche market
  • Study and knowledge of the competitors
  • Position in the market. Comparison chart. SWOT analysis.
  • Benchmarking of the competitor’s communication strategies
  • Listing of all trend setters, influencers, taste makers (individuals, companies, associations, medias)
  • Setting of communication strategies and targets
  • Setting of communication materials (texts, images, and videos) in collaboration with the owner, and customization of the communication for each target
  • Launching of communication. Follow-up.
  • Continuous follow-up and reporting of communication strategies of competitors
  • Continuous follow-up and reporting of user’s reviews of competitors
  • Community Manager for the game in collaboration with the owner

Internship evaluation keys:

  • Regularity and quality of the reports
  • Number of selected trend setters, influencers, taste makers (individuals, companies, associations, medias)
  • Number of targets with a customized first message
  • Number of targets answering first message
  • Number of targets producing online materials in relation with the game
  • Number of views and interactions of the online materials produced

The intern will provide written reports to the owner at each stage of the work.

Your profile : 

Ideally, the intern is a student majoring in Business Communication or Marketing.

  • They must speak and write good English and French, and be proficient in the MS Office suite or Google Suite.
  • Knowledge of design tools is a plus.

(PDF - Max : 5 Mo)
(PDF - Max : 5 Mo)

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contact

EreaDrone
Elouan Jorrand

Indemnité 600,60€ / mois
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