Communication for the launching of a niche video game

EreaDrone is an FPV drone racing game in a niche market of around half a million people worldwide.

The intern will be in charge of the online visibility and attractiveness of the video game for a niche of around half a million people worldwide.

Study and knowledge of the niche market
Study and knowledge of the competitors
Position in the market. Comparison chart. SWOT analysis.
Benchmarking of the competitor’s communication strategies
Listing of all trend setters, influencers, taste makers (individuals, companies, associations, medias)
Setting of communication strategies and targets
Setting of communication materials (texts, images, and videos) in collaboration with the owner, and customization of the communication for each target
Launching of communication. Follow-up.
Continuous follow-up and reporting of communication strategies of competitors
Continuous follow-up and reporting of user’s reviews of competitors
Community Manager for the game in collaboration with the owner

Internship evaluation keys:

Regularity and quality of the reports
Number of selected trend setters, influencers, taste makers (individuals, companies, associations, medias)
Number of targets with a customized first message
Number of targets answering first message
Number of targets producing online materials in relation with the game
Number of views and interactions of the online materials produced

The intern will provide written reports to the owner at each stage of the work.