Stage Digital Acquisition & Marketplaces - Genève

Née en 1971 à St-Tropez, la maison Vilebrequin a su imposer son savoir faire sur les plages du monde entier. Inventeur du costume de bain de luxe, Vilebrequin cultive fantaisie et French Riviera touch à travers une ligne masculine père-fils depuis plus de 40 ans.

La maison a étoffé ses collections d'une ligne prêt à porter pour l'homme et pour la femme qui constitue la panoplie de voyage idéale en chaque saison. Aujourd’hui plus de 200 points de vente sont implantés dans le monde.

Stagiaire Digital Acquisition & Marketplaces 

Reporting to the E-commerce Department, your mission will be to provide essential support to the digital acquisition/retention activities for our eCommerce, Retail and Wholesale networks on the US and EU markets, as well as participate in the daily tasks of the Digital department, based in Geneva, for a minimum duration of six months.

Responsibilities

Paid Social campaigns (FB/IG via Meta Ads Manager, Snapchat Ads, Pinterest Ads, Tiktok Ads) :

• Coordinate and oversee Paid Social campaigns for eCommerce, Retail, and Wholesale.
• Create ad content according to the schedule set by the team.
• Monitor daily performance metrics (KPIs, budget, best-sellers) and provide analysis.
• Assist with weekly performance reporting.
• Participate in account management meetings with platforms such as Meta, Snapchat, Pinterest, and TikTok.

Paid Search and other channels :

• Provide support for other digital acquisition campaigns (Display, Affiliates, Email, Retargeting, etc.).
• Join weekly meetings with third-party agencies for campaign updates and strategy alignment.
• Update promotional assets within the affiliate program, validating sales and returns, and coordinating with the agency.
• Conduct competitive research, identifying best practices and testing new ideas.
• Offer general support to Vilebrequin’s Digital department.

Marketplaces Management :

• Ensure accurate and up-to-date product listings across all marketplaces.
• Analyze product performance and optimize product placements to drive sales.
• Ensure product availability to maximize sales opportunities.
• Participate in meetings and liaise with marketplace account managers.
• Support weekly KPI analysis and provide insights for performance improvement.

This internship provides an excellent introduction to key digital acquisition tools. By the end of the program, you will have gained proficiency in Meta Ads Manager, Google Ads, Google Analytics, and Excel, Marketplaces, while developing a comprehensive understanding of a complete media environment.

You will also learn how to track and analyze KPIs for different types of campaigns (Awareness, Traffic, Conversion, In-store Traffic, Lead Generation, etc.).

Your profile

1st or 2nd-year student in a Master’s program in Management, Business School, or a Digital/Commercial field.

• Previous internship in the digital field, particularly with coordination of acquisition campaigns (SEA, Paid Social, Display, Retargeting, Affiliate Marketing) and Marketplaces is a plus.
• Strong analytical and organizational skills.
• Pragmatic, detail-oriented, and proactive.
• Excellent interpersonal skills to facilitate integration into the team.
• Interest in the Fashion industry and products.
• Fluent in written and spoken English.
• Proficiency in basic Canva (Photoshop skills are a plus).

Internship agreement mandatory.

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