Western European Marketing Communication Manager - M/F

Réf. 246456

CDD - Marketing

Localisation : Val-d'Oise

Début : entre aujourd'hui et février 2017
Durée : 12 mois
Rém. : À définir

3M France

3M key figures

  • Operating in 70 countries with 89 446 employees
  • 2015 sales: $30 billion in 5 business groups
  • R&D investments: $1,8 billion, more than 105.000 patents

         

Western European Marketing Communication Manager - M/F

Temporary mission during maternity leave – 12 months

Based in France, you will have to work on two product portfolios (Home Care / Consumer Health Care) with a remote team based in several countries. 

Missions :

  • Create and execute coherent communication strategy across all marketing vehicles reaching Consumers aligning with business priorities
  • Develop and execute communication plans and marketing campaigns including PR, Online, Social Media, Sampling, Events…and manage advertising-merchandising budgets for the assigned portfolio

Key Job Responsibilities :

  • Manage external agencies in the creation of unique Marketing communication materials, from briefing materials to the delivery on time of programs and campaign toolkits in local languages
  • Manage Sport Marketing activities for FUTURO™
  • Manage and allocate the marketing communication budget
  • Brief and negotiate all Media spendings
  • With the support of the Insight team, conduct pre/post campaign tests to ensure campaign is well understood and strong in all countries
  • With the support of the Insight team, design and implement practical method of measuring and reporting ROI on communication activities
  • Maintain Brand website and content (images, videos, copy) and Brand Social Media channels in coordination with the Product Category Mgrs
  • Translate marketing plans into digital plans and operationalize them with the support of the Digital powerhouse
  • Develop PR plans
  • Responsible for setting communication target (to later track them)
  • Analyze communication strategy of our main competitors
  • Manage all legal (even local) aspects of a multi country communication campaign, with support of local legal counsel as well as Digital Powerhouse legal support

Profile :

Bachelor level university/college degree in generally required

In addition, a minimum of 3 years of relevant working experience is required (marketing communication, digital or brand)

Knowledge, skills and key capabilities :

  • Understanding digital concepts
  • Ability to translate information and data into actionable insights and recommendations
  • Media plan building
  • Ability to select appropriate marketing vehicles to reach the target (PR, Online, Social Media, Sampling, events...)
  • Budget management
  • External agencies management (briefing / selection of proposals / negotiation of offer)
  • Strategic thinking
  • Leadership
  • Ability to work in a multi-cultural environment
  • Communication skills
  • Project management
  • Negotiation (media spendings)
  • Interpersonal & relationship skills
  • Ability to influence & drive consensus

Must have the ability to communicate in written and spoken English.

All applications must be in English

Contact

3M France
Gaël Coudeyras-Charlaté
Boulevard de L'Oise
95006 Cergy Pontoise
Logo 3M France

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